Wednesday, February 27, 2008

SXSW: 125k People and $110 Million to Austin, TX


Just came across this article from a local Austin AM radio station: http://tinyurl.com/25sudp

South by Southwest continues to grow, with a city-commissioned study showing it making a huge economic impact on Austin.

Economist Angelos Angelou says last year's South-by-Southwest poured at least 110-million dollars into Austin's economy, and that is a conservative estimate.

"The event last year was attended by more than 125,000 people," Angelou tells a morning news conference at Austin City Hall.

Angelou says tens of thousands of those were industry insiders and artists who view the March trip to Austin as a necessity to boost new music, films and technology. He says knows of no other festival that brands a city as well as SXSW boosts Austin's title as "Live Music Capital of the World." He also can't think of a similar festival that accomplishes that and contributes so strongly to the economy.

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